Traditional product photography using expensive cameras and lighting equipment is being increasingly replaced by computer-generated images (CGI). In fact, most of the product images you see online from big companies like Apple and IKEA are completely computer generated.
By using accurate 3D models of the product that are based on existing CAD files used in manufacturing, specialized CGI software calculates how light interacts with different materials like glass or metal and creates hyper-realistic images that often look even more impressive and accurate than the real thing.
Generate interest in your product from potential investors and media before development, prototyping, or manufacturing even starts. Working from 3D models, product images can be created without the need for a finished product.
In a digital environment, the product can be rotated from every angle, certain parts can be hidden or made semi-transparent to show other components behind them, lights and materials can be precisely tweaked to highlight the most important details.
With CG graphics, there's no need to film on location, wait for the right weather or spend hours to set up lights and cameras. Also, no need to spend hours removing backgrounds or removing imperfections like scratches or fingerprints from final visuals.
These type of images have more dynamic, cinematic lighting. They're designed to make the product look interesting, create a certain mood that is in line with the brand and highlight important features.
These types of images have a clean solid background and are designed to show a clear view of the product from a more static perspective. Useful for ecommerce thumbnails, catalog photos, brochures.
See the components of a product, show different features and unique designs. These views offer a clear and intuitive way to understand the product's internal structure and a visually engaging way to showcase the product's features.
These type of graphics are less concerned with realism and more focused on explaining how the product works or fits in a larger context.
Bring your product to life with cinematic lighting and carefuly designed motion. Useful for media campaigns, website headers, product reveal presentations, looping backgrounds at conferences and to insert in other videos.
CAD files are initially created during the design phase of a product. These files contain detailed information about the object's geometry, dimensions, materials, and other properties and are used in manufacturing the product. By working directly from the CAD file to create product visuals, there is no need to wait until a prototype or finished product is ready.
To decide what visual style is best for the final images, we'll work on a moodboard. This is a sheet of reference images from competitors or images that we generally like the style of. It's a great way to get everyone on board from marketing to engineering and avoid miscommunication.
After setting the visual style, the 3D model will be added inside the specialized rendering software, where I'll add more realistic details like logos, screws, cables. The final result will be photorealistic and indistinguishable from a real photo.