If there is already a CAD file of the product, there are still some small edits that need to be done before it's ready for CGI rendering. Usually things like screws and cables are not included in the CAD and need to be added for realism.
In this case the model will have to be created from scratch. The time this will take depends greatly on the complexity of the shapes and the amount of detail that needs to be included (buttons, sensors, small parts).
In this step accurate materials are assigned to each part of the product. Glass parts need to be set as glass, metal as metal and so on. The colors of each material are set up according to the client's specifications. Logos and other branding elements are added to the product.
Clean product images from standard camera angles and bright studio lighting. Included are 4 product views: front view, side view, top view and 3/4 view. Images are delivered as JPEG files and PNG files with transparent background at 4k resolution.
Lights are carefully positioned to highlight important product details and create a specific mood according to brand guidelines. The background is also custom made for the product.
The parts of the product are moved apart, showing internal components.
The product is placed in a realistic environment. An animation with cinematic camera movements can also be added .
Usually 1 minute long and including 4-6 unique scenes showing the animated product, with cinematic camera transitions.
Interactive 3D product element that can be easily integrated into any existing website.