Improved user experience for a business internet provider

Visit website - www.comsave.com
UX & UI design, Interaction designs, Content Strategy

Problem: confusing order forms and disjointed content contribute to poor user-experience and missed sales opportunities

Comesave is a Dutch business internet provider that specialises in offering their clients a variety of business internet options, based on their needs, preferences and location, all through their website. The problem was that the forms the customers had to interact with were not user friendly and information presented to clients was not organized in a coherent, easy to understand manner.

Objective: improve form usability and information structure to increase conversions and decrease support staff load

I started of by reshaping the website content structure, prioritizing sections that increase user trust and anticipate any questions customers might have about the product.

internet-company-webdesign
internet-company-webdesign
internet-company-webdesign
internet-company-webdesign

Process: discovering user goals, wireframing, prototyping and visual design

Wireframing and visual design. A website can only be successful if it contains information that addresses customer questions and needs. Starting the design process with wireframes allows focus on the content instead of visual design. After the basic structure was set in place, I explored color and typography options.

styleguide software company website design

Custom icons and graphics. To bring uniqueness and character to the brand, I created several custom graphics that tie in with the logo and other marketing materials.

styleguide software company website design

Refining the user flow. A good user flow progressively builds user trust and encourages conversions by anticipating potential questions, painpoints and providing social proof just before the final CTA.

wireframe software company website design

Mobile friendly. With over 52% of all internet traffic now coming from mobile devices, it was crucial to provide a consistent user experience across devices.

styleguide software company website design
styleguide software company website design

“Cristiana is professional, punctual, always helpful and easy to communicate with through all the steps of the project. We are very happy with the end result, our new website.”

pieter Pieter Verhoyen Comsave
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