Zenz Technologies, an Amsterdam based software company that builds customized advanced decision support systems solutions, had a major problem. Their outdated website that hasn’t been touched in years made it impossible for visitors to find any useful information about their services and company and was hurting their credibility and slowing their growth. A lack of mobile support further added to the user experience problems.
To turn the website around, I refined the existing logo and brand colors, added images that show the product in use, added testimonial and top clients sections to increase user trust and designed a brand new content structure to make content easy to find.
Refining the user flow. A good user flow progressively builds user trust and encourages conversions by anticipating potential questions, painpoints and providing social proof just before the final CTA.
Mobile friendly. With over 52% of all internet traffic now coming from mobile devices, it was crucial to provide a consistent user experience across devices.
“We were in an urgent need of a new website and could really use some help with that. Although we had a bit of an idea of what the website should look like, Cristiana really challenged us on our ideas and came up with something great that we would not have come up with ourselves. The end-product is a nice-looking, flexible and SEO-ready professional website.”Zenz Technologies