Design, WordPress and
content strategy insights.


How to make your text more readable (and avoid the “wall of text” look)

We all like to picture our readers completely absorbed in our articles, reading every word we wrote. But the reality is quite different. Turns out that that visitors only read about 20% to 28% of the content of an average web page. Your content is constantly competing for attention with other lots of other pages […]


How to build a brand style guide that works

Most companies today don’t have a brand style guide. That’s a real shame because they can be really useful in keeping a brand consistent, professional looking and saving time in the long run. Here are some best practices, examples and ways to get started creating one.


Contact page design: 10 mistakes to avoid on your business website

Your contact page is one of the most important pages on your whole site. If you think about it, the whole reason why you build your website is to get people on this page and convince them to click on that “contact” button. But, often, the contact page, even though it’s statistically the second most […]


How to effectively use testimonials in your business website

The truth is that what people say about your company is worth more than anything you can say about it. Using testimonials throughout your business website is a great way to create trust, improve your sales and grow your business. Here ‘s how to get the most out of your client testimonials.


How to keep your WordPress business website secure

Running your business website on WordPress has many benefits – it’s easy to customize, cheap to maintain and easy to use. But, by powering over 25% of the websites online, Wordpress also makes for a fairly large hacking target. Here’s how to keep your website safe.


Best 5 design books I read in 2016

This year I really doubled-down on my reading, going through over 30 design books. These are the books that influenced me the most. 1. Megg’s History of Graphic Design by Philip B. Meggs, Alston W. Purvis At over 600 pages, it is certainly not a quick read, but that’s one of the things I liked most […]